| I
just don't quite get it. Recently, that's how I have to begin
when I'm discussing what's happening in the UFC. Why did Sylvia
vs. Mir fight become a championship bout? Why Shamrock and Kimo
now? I guess the event always begins with lightweight bouts,
but really, who is actually the closest to the belt? As a matter
of fact, whatever happened to a crown called lightweight champion,
which has been vacant for over a year now? Oh, and by the way,
I'm not too familiar with vodka from New Zealand nor "42
degree below zero" but whatever happened to "Miller
Lite?" Ever since PRIDE and K-1 infiltrated cable television
in this country a little over a year ago, many MMA and MA
fans
in this country must be wondering, "Is the UFC, this
event born and raised in this our proud land, a so-called
'major league' of the MMA world?" I also must wonder.
The elevated runaway, which was like a "performance
stage" for fighters, and that gaiety of fireworks during
the entrance, which made fighters looks like rock stars, are
all gone now because "The fight itself is the most important."
Yes, that's what Mr. Dana White, the president of Zuffa, has
said in the previous PPV broadcasts. And I keep hearing this
phrase "just like professional boxing" but let me
ask you this, why do we have to model MMA after professional
boxing?
Is MMA sort of a "minor league" or "senior tour" of professional boxing? I don't think so and I certainly hope Mr. White doesn't think so either. We all already know that the UFC is not Pro-wrestling. It indeed is a serious athletic competition but it doesn't mean it has to be similar to professional boxing. I am talking about the way it's organized, judged, broadcast, marketed, promoted, etc.
See, at this point I really don't see its brand differentiation,
except a picture of men fighting in the cage. Yes, the Octagon,
(invented by John Milius, you know, that rightwing filmmaker
/ screenwriter with movies like Big Wednesday and Conan: The
Barbarian under his belt) has been and probably still is
the biggest promotional tool ever invented for the UFC because
it makes this sport looks completely different from any other,
and that is called a niche in the market - but what about
everything else? Is it like professional boxing?
The UFC however, undoubtedly is the "major league" of MMA in this country with a population of 290 million citizens and green card holders. That's the reason why the level of competition in the UFC is one of the best in the world, and this is apparent when we look at fights or fighters generated from the Octagon. The quality of fighters is excellent, one of the highest anywhere, but still, something is missing. This is only an opinion, just like fans talking at the bar with tequila shots and margaritas, but I think it lacks this new way of organization and marketing necessary for a new sport to attract a new audience.
Although Hollywood stars such as George Clooney and Juliette Lewis were spotted
at the event, it only aroused some
UFC fans, perhaps even making them proud by association, but
for people who have never even heard of the UFC or MMA, it
means NOTHING.
But just for the record, I'm not saying that the promotions
marketing done by Zuffa had no effect on increasing a new
audience. The Fertitta brothers, owners of Zuffa, now starring
in the reality show called American Casino by The Discovery
Channel definitely will capture a new audience for the UFC
from a demographics called "viewers who usually don't
watch sports." I also give huge credit to Zuffa for distributing
UFC videos and DVD to major bookstores and CD shops around
the country such as Tower Records, Blockbusters, and Borders.
But everything is still, underground, very minor!
I actually do agree with Zuffa's theory of "Every sports
fan would love MMA" but is being similar to, or even
following the footsteps of professional boxing the only way
to reach sports fans in this country?
More precisely, I don't think the population of boxing fans
is as big as let's say, NASCAR viewers. It seems like the
general public
are only interested in specific fighters such as Mike Tyson
and Oscar De La Hoya but it doesn't mean they are boxing fans
who closely follow rankings and statistics, etc.
So, why not model after NASCAR instead of professional boxing?
And that's how I felt when I heard the decision of the Matt
Hughes vs. Renato Verrisimo fight. Unanimous? 29 – 28, 30
– 27, and 30 – 27? Hello judges! Are we looking at the same
fight? Obviously, Verrissimo dominated the first round and
even in the second and third round, to me, Hughes was just
defending in Verrissimo's guard. Verrissimo was the one constantly
attacking with various submission attempts.
Does this mean that one takedown is worth ten times more
than a series of offensive moves on the ground? Does this
mean that no matter what, being on the top, in the UFC, is
superior to catching an opponent from the full guard position?
Does this mean that if a fighter is on his back, no matter
what he does, he would not be considered aggressive. Is this
wrestling, are we trying to pin the opponent?
This fight reminded me of Antonio Rodrigo Nogueira vs. Rico Rodriguez, a special
fight held in last year's PRIDE GP opening round. Many fans
in the States thought Rodriguez won the fight because he spent
a majority of the fight being on the top, but others, including
judges, thought he was struggling in Nogueira's guard, just
defending. Maybe it's time to re-evaluate the qualifications
of judges in the UFC? Why not bring in judges from Jiu-jitsu,
Judo, wrestling, Muay Thai, and boxing?
So Mir became a new champion, Shamrock made a comeback, and Trigg was revitalized. Finally, it seems like the UFC has its new star and conveniently, he was born and raised in Las Vegas. Yes, out of anybody in UFC 48, even though his fight didn't even last one minute, Frank Mir, beside Verrissimo, looked most impressive. I mean this kid is big. 6 foot 4 inches and 250 pounds but deft and slick enough to do tricky moves like Omoplatta.
Come to think of it, Mir is the first American Jiu-jitsu fighter to become
UFC heavyweight champion, so I think we can expect to see
a lot of Jiu-jitsu technique in the heavyweight battle from
now and that means judges must get used to seeing the champ
on his back. And being on the back is not necessary a disadvantage.
It's actually an advantage, a very comfortable position for
many Jiu-jitsu fighters. You know, I thought everyone already
knew this defensive theory by now, especially if you are going
to judge MMA fights.
Well, hopefully, this new champ named Frank Mir is the one who is going to change the concept of MMA and the perceptions of judges in this country. Yes, I am hoping. |